2016 Recap: Updown Technologies

2016 was a year of growth for Updown as we continue to build our vision of delivering a personalized workout experience. We saw our user base for the Updown Fitness app grow from 3,000 to nearly 50,000 and the app consistently has maintained a very high rating. We released the paid subscription version of the application in June and have started generating revenues. Over the summer we hired several UW students as interns who contributed to development of the product and business development.

We’ve also started integrating our application with fitness professionals. In summer of 2016, we released a product for gyms to integrate Updown with their members. We implemented and tested at 10 different gyms in the Madison area and featured the product at the Club Industry conference in Chicago.

Early 2017 will see the release of our largest project to date – the first platform that connects high-quality workouts from fitness professionals with exercisers around the globe. Several of our Madison gym partners are participating as workout contributors, and we’ve signed several of the top fitness channels on YouTube as partners. With this new product, we will rely heavily on network effects and expanding distribution channels to facilitate increased growth in users and revenue in 2017.

We look forward to continued growth in 2017 and will be kicking off a $1 million round in Q1 to help us scale our product. Stay tuned for some major updates in the next couple of months!

2015 Recap: Updown Technologies

updown-logoIn 2015, Updown launched as a company and released its first product – the Updown Fitness App – on the web and on both the Apple and Google Play stores. Our team of four working out of an apartment off State Street has come a long way in the last 12 months.

We spent the first half of the year doing market research and developing the app and then started beta testing in the summer. The app, which functions as a personal trainer that customizes workouts and helps users reach their fitness goals, launched on the Google Play store in November and the Apple store in December. In just a short couple of months, we’ve managed to reach 3,000 users, and the rate of new user signups is increasing quickly as we gain traction and generate press. The initial feedback has been great, as the app maintains a 4.7 rating on the Google Play store.

2016 is all about continued development and growth for us. We are working hard on expanding the social functionality of the app, and we’re also developing a rewards system that will allow our loyal users to cash in for working out. Integration with wearables devices is also in the works. We’ve kicked off 2016 by raising $100k which will allow us to expand marketing and to grow our team, and we’ll be looking to complete a Series A funding round later this summer.

We look forward to exponential growth and a continued role in Madison’s growing entrepreneurial climate in 2016!