Capital Entrepreneurs

Capital Entrepreneurs member Networked Insights was featured on Media Post because it launched SocialSenseFB, its analytics platform for Facebook Fan pages.  From the Media Post link:

Putting a price on Facebook Fan pages to monitor return on investments (ROIs) for campaigns takes more than reading a post or monitoring clicks. Networked Insights earlier this week released SocialSenseFB, an application that monitors the chatter from fans on a company’s page and how long they spend on the page.

Dan Neely, founder and chief executive officer at Networked Insights, a social media tech company, estimates about 7 million Fan pages on Facebook, from a variety of brands like Starbucks and Research In Motion (RIM). “You don’t need to read 100,000 posts weekly, but rather understand the trends and themes, so you know how to talk with your customers,” he says. “Understanding what’s valuable to them in Facebook, where they engage with you in real time, compared with blogs, where they talk about you, is very different.”

Capital Entrepreneurs member company Networked Insights raised $5m in series A funding from Madison angel investment firm Kegonsa Capital.  From the Milwaukee Journal Sentinal article titled Networked Insights Raises $5m:

Networked Insights raised the money in a funding round led by Kegonsa Capital Partners, a Fitchburg investment fund. The company will use the money to continue listening in on 1.5 billion conversations that 300 million people are having each month on the Internet, the company said.

“This infusion of capital will propel us even further in that direction, tapping the power of the largest focus group in the world to improve any and all marketing activities that rely on understanding the customer,” Dan Neely, the company’s founder and chief executive officer, said in a statement.

Networked Insights was founded in 2006 and has offices in New York, Chicago and San Francisco. The company previously raised $4 million from Kegonsa and other investors. The new round brings the total amount of investments it has raised to $9 million, the release said.

Networked Insights founder and Capital Entrepreneurs member Dan Neely was featured in the Executive Q&A section of the Wisconsin State Journal.

Instead, Neely, 33, uses his math skills to devise computer programs. He heads Networked Insights, a company created in Madison in 2006. Networked Insights analyzes social media to find out what everyone is talking about.

What can it possibly matter what people are replying to blogs or what they are tweeting about on Twitter? All that information helps companies figure out how and where to market themselves, Neely says.

Dan Neely, CEO of Capital Entrepreneurs member Networked Insights was quoted in Brandweek.  From the article:

While digital channels and online interactions offer a plethora of data points, they don’t come with a set playbook for assigning value. Marketers have grown comfortable with formulas like gross ratings points and frequency, time-tested formulas for building brands in traditional media. Yet with social media, what’s a Facebook friend worth?

“The value of social media is it’s the richest data set that’s ever existed,” says Dan Neely, CEO of Networked Insights, a Wisconsin-based analytics company that uses social media to help clients make marketing decisions. “You can use this data for many things.”

The two sides of the social-media measurement debate are at the forefront as many marketers plan to ramp up their social-media budgets in 2010. According to an ExactTarget survey of 1,000 marketers, 70 percent said they plan to increase spending in social media, but less than 20 percent said they could effectively measure ROI.

Capital Entrepreneurs member company Networked Insights was featured on Mediapost today.  From the link:

Rather than having the ability to simply recognize signals from noise across social media, Networked Insights wants to assure that clients can identify the conversations and what each means. The company does this through its analytics platform SocialSense. The platform mines data from 300 million people, 17 million locations, and 1.5 billion conversations daily, according to Dan Neely, the company’s founder and chief executive officer.

The deeper integration with Twitter through an API enables Networked Insights to pull in more data. “We used to jokingly say we’re drinking through the Twitter straw,” he says. “Now we are drinking through the Twitter garden hose, and eventually we’ll drink through the Twitter fire hose.”

Member company Networked Insights was featured in Business Watch Magazine and includes a Q&A with founder Dan Neely.  From the article:

Perched high above downtown Madison, Networked Insights, mines 3.5 million conversations a day, totaling over 1 billion annually. Using proprietary software, CEO and founder Dan Neely and his staff are monitoring our online social lives and using what we read, rate, share, link to and write to help businesses make informed decisions on who and what we like … the signal in the massive amount of e-noise. Neely, a native of Liverpool, England, talks with BusinessWatch about how Networked Insights (NI) began, Measuring the Social and how we are all content creators, whether we like it or not.