2014 Recap: MobCraft

MobCraft-logoMobCraft is the world’s first crowdsourced brewery, turning ideas into beer. Craft beer fans from around the United States submit ideas for beer recipes, which are voted upon, on a monthly basis. The winning beer is brewed packaged and can be shipped to customers in 40 states. Check out the past winners HERE.

In January 2014 MobCraft was named the Top New Brewer of the year by the global beer rating website www.ratebeer.com. Every year ratebeer’s beer reviewers from around the globe release the best of beer list where MobCraft was featured.

PBS’s Show Startup paid a visit to the brewery in April to film an episode. The show will air across the US and can be viewed online in January.

On the business side of things MobCraft reached revenue positive in October, has secured over $350K in financing, brewed 40 batches and has grown to over 80 retail accounts.

MobCraft participated in the Governors Business Plan Competition which consisted of a 250 word, 1000 word, 25 page business plan and 7 minute presentation spanning January-July. MobCraft took first place in advanced manufacturing in the competition.

October brought MobCraft to the Great American Beer Festival, where 5500 beers were judged and 60,000 attendees sampled beers from over 700 breweries. MobCraft won a silver medal in the coffee beer category out of 109 entries.

Shortly after, MobCraft was a finalist in the Rise of the Rest competition, where although they didn’t secure financing, MobCraft Founder Henry Schwartz was invited by Steve Case to attend the Forbes Under 30 Summit.

Update: MobCraft is also the first company to raise funds through the new equity crowdfunding law in Wisconsin. Their campaign is in the final stretch, but is still open to investments for a few more days from WI residents. More info is here.

MobCraft Equity Crowdfunding Launches

MobCraft-logoAfter months of getting the final pieces to fall into place, the first equity crowdfunding campaign in Wisconsin is finally off the ground. MobCraft Beer officially launched their equity crowdfunding campaign this week via the CraftFund portal and is the first company to utilize this new funding source.

MobCraft intended to start their fundraising campaign immediately after the equity crowdfunding law was passed back in June, but ran into issues with getting banks to sign on as the escrow agent for the funds, which was required by the law. The Wisconsin Bankers Association finally created a template for this type of deal, and Monona State Bank has stepped forward as the escrow agent.

MobCraft intends to raise $250,000 to $500,000 and issue up to 142,857 shares. Wisconsin residents may now purchase shares here over the next 45-90 days. Check out the recent Wisconsin State Journal article here.

Governor’s Business Plan Contest Finalists Announced

gov-bpc-logoAfter three rounds of judging, the finalists for the 2014 Wisconsin Governor’s Business Plan Contest have been announced, with nearly half of the 13 finalists coming from the Madison area. The Madison area finalists include: Elucent Medical, Spectrom, Little Green Pencil, MobCraft Beer, WebRacing, and Digsite.

The finalists are competing for over $100k in prizes and will present at the Wisconsin Entrepreneurs’ Conference in Madison, which runs from June 3-4. For more coverage on the Governor’s Business Plan Contest, go here. For more info on the Wisconsin Entrepreneurs’ Conference, go here.

MobCraft Named 2013 Best New Wisconsin Brewer

MobCraft-logoRatebeer.com has named local crowdsourced brewery MobCraft the 2013 Best New Wisconsin Brewer. Launched in May 2013, MobCraft is a brewery that uses customer collaboration to come up with a multitude of unique beer ideas. Customers can both submit ideas for brews to be created, as well as vote on which brews will be mass produced. Some of the interesting beers being brewed by Mobcraft include a Mayan Chocolate Chili ale with ghost chilies and cacao, and a Hazelnut Amber made with locally sourced hazelnuts.

MobCraft was also recently featured in an article in the Milwaukee Journal Sentinel – check out the article here.