Posts Tagged ‘Entrustet’

Entrustet Featured on DotWeekly

Sunday, September 5th, 2010

Entrustet, which allows people to make last wishes for their digital assets, was featured on DotWeekly, a blog about domain names.  From the link:

This really is a slick service and it is free! This type of service is very important to domain name investors! With domain parking accounts, registrar accounts, affiliate accounts, Paypal, Escrow, Sedo, Afternic and many more! Entrustet has been featured on TechCrunch.com, Mashable.com, BBC, LifeHacker.com and many many more! Here is a link to press coverage and some video.

Don’t think people die that often with digital assets? Entrustet did an in-depth study using Facebook data and it’s users, along with several other stats and has put a number on how many US Facebook members will die this year. 385,968 people! See the study and data to back it up here.

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Capital Entrepreneurs Featured in Techcrunch

Wednesday, July 28th, 2010

Steve Faulkner of GeoHuddle was invited to write a guest post about startup culture in Madison.  He wrote an article called Wisconsin: Beer, Cheese and…Startups, which included Capital Entrepreneurs, GeoHuddle, Networked Insights, Entrustet, Virent, PerBlue and Alice.  It’s great to see Madison being recognized as one of the new, up and coming hotbeds of entrepreneurship and technology startups.  From the article:

Most people associate Wisconsin with cheese and beer, but you should think about adding startups to that list. Led by a tidal wave of mostly young entrepreneurs, Madison, Wisconsin is staking a claim as the startup capital of the Midwest. Madison was recently ranked as the 7th most innovative city in the country by Forbes magazine – just above perennial powerhouse Boston, MA.

Several key organizations are driving the growing startup community. Capital Entrepreneurs is a group of over 56 companies that meet on a regular basis to help founders network and develop connections. MERLIN Mentors provides free mentoring services to new startups. Applicants are assigned a team of experienced entrepreneurs who help founders navigate many of the challenges facing a new company. These groups, along with the University of Wisconsin, are fostering a great culture for new startups.

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Entrustet Featured in the Brunei Times

Tuesday, July 20th, 2010

Capital Entrepreneurs Member company Entrustet was featured in the Brunei Times in an article about the need to appoint a digital executor to manage one’s digital assets when they pass away.  From the link:

NOT so long ago, we had safes and locked filing cabinets filled with our wills, financial information and important documents locked away and the combination or keys entrusted to a member of the family to take care of in the event of our passing.

These days in the era of digitilisation, it’s not just physical vital documents we have to worry about. With the advent of the Internet and the new digital culture, many of us also have to think about our digital assets and legacy; what would happen to the countless e-mails, on-line profiles, uploaded pictures and websites that we have cultivated so carefully in life, after our death?

As discussed previously, a Facebook profile can be memorialised after our demise by a loved one or a friend, but for those of us who choose not to have a digital afterlife, this would mean that the profile in question would have to be deleted at our behest. But how can we be assured that this instruction will be carried out?

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Capital Entrepreneurs and Merlin Mentors Joint Meeting a Success

Tuesday, July 13th, 2010

Last night, MERLIN Mentors and Capital Entrepreneurs held a joint event at the University Research Park.  It was a great opportunity for CE members to meet successful entrepreneurs in MERLIN Mentors and bridge the gap between some of the newer startups in town with those who have been successful in the past.

Entrustet, PerBlue, GoBuzz, GeoHuddle, Door-6, Student Spill, Y-Innovation, Sector 67, Hardin Design and Development and Badger Trips were among the companies in attendance representing Capital Entrepreneurs.

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Entrustet Featured in Forbes

Tuesday, July 6th, 2010

Capital Entrepreneurs member Entrustet was featured in Forbes in an article called How To Pass On Digital Assets When You’re Gone.  From the link:

One way to make a difficult situation easier on your loved ones is to use the services of a company like Entrustet that allows your executor to take control of your digital assets or, if you prefer, to delete them.

Nobody relishes the prospect of dealing with a matter like this. That said, dealing with it while you can is a small price for the ability to share important pieces of your life after you’re gone.

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Entrustet Featured in The Wisconsin State Journal

Wednesday, May 26th, 2010

Capital Entrepreneurs members Jesse Davis and Nathan Lustig of Entrustet were featured in a special section of The Wisconsin State Journal highlighting companies that are doing well in the economic recovery after the recession.  From the article called Local firm offers tools to manage digital assets after people die:

When you die, what happens to your Facebook page, your e-mail box or your online bill-paying accounts?

All of the password-protected Internet activity you engage in – does it just sit in cyberspace indefinitely?

A young Madison company, Entrustet, wants to help you decide who should be in charge of those accounts, and to give you the chance to wipe them out altogether if they are never meant to be viewed by someone else.

Entrustet is the brainchild of two young serial entrepreneurs and graduates of UW-Madison: Nathan Lustig and Jesse Davis.

Davis realized there were questions over access to cyber accounts while reading the New York Times best-selling book, “The World is Flat,” by Thomas Friedman. He was fascinated by the story of Justin Ellsworth, a U.S. Marine killed in Iraq in 2004, whose parents had to go to court to get access to Ellsworth’s Yahoo account.

“I’ve got over 170 online accounts,” Davis said. “It became clear to me all these mundane things we do, like checking e-mails or Facebook, they are real assets to us.”

An analyst with Gartner, the Stamford, Conn.-based global information technology research and consultant firm, said the concept holds a lot of promise.

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Entrustet Featured on Lifehacker & Fox Business Live

Thursday, April 29th, 2010

Capital Entrepreneurs member Entrustet was featured on Lifehacker earlier this week, follow up by an interview with founders Jesse Davis and Nathan Lustig on Fox Business Live.

From the Lifehacker article titled Entrustet Secures your Accounts After Death with Legal Backing:

Entrustet offers a free account that lets you set up unlimited password-protected accounts to be transferred over to a trust person upon your passing. How does it know when you’re gone? You assign a trusted person to be your Digital Executor, who will notify Entrustet and then provide a death certificate scan to activate the password conveyance upon your death. You can also assign your estate attorney to execute your Entrustet transfer upon your death, and the site offers up a few attorneys officially on board with Entrustet—though we imagine any savvy attorney can be conscripted for the duty. Additional security and ease-of-use features (for the executor and recipients, at least) are included with paid plans.

You can check out the Fox Business Live interview below:

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Entrustet Launches New Features

Wednesday, April 21st, 2010

Capital Entrepreneurs member company Entrustet launched new features yesterday and come out of public beta.  From their release on Marketwire:

Entrustet (www.entrustet.com) today announces its services that securely and legally enable users to delete or designate heirs for digital assets (including email, Facebook, Flickr, LinkedIn, PayPal and more), with new features to further help users protect and pass on personal information after death. Entrustet is the first to offer a complete solution for individuals, lawyers and companies to ensure that these accounts are transferred or deleted according to customers’ wishes.

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Entrustet Featured in The Financial Times

Sunday, April 18th, 2010

Capital Entrepreneurs member company Entrustet was featured in the Financial Times in a story called How To Pass On Your Passwords. From the link:

“It is crazy that websites don’t have policies for this,” says Jesse Davis, founder of Entrustet, another US-based internet service for managing digital inheritance. “People are spending real money on these accounts. They are economically or sentimentally valuable. They are real assets and it’s a shame they are being overlooked.”

Entrustet is planning to launch full services at the end of this month and has already seen high levels of interest in its beta version. About 20 per cent of visitors to the site have signed up for an account.

According to Entrustet’s Mr Davis: “A lot of lawyers don’t know what to do with digital assets. When we started talking to estate planners about it, they looked at us like we had five heads.”

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Entrustet Featured on Mashable and Thrillist

Friday, April 9th, 2010

Capital Entrepreneurs member company Entrustet was featured on Mashable twice in the last two days and was featured on Thrillist today.  Mashable’s first article was featured in the Spark of Genius section and was called Plan What Happens to Your Online Accounts Post Morten with Entrustet.  From the post:

Quick Pitch: Free service helps you take stock of all your digital assets and assign an heir to access them when you pass away.

Genius Idea: Where do bad folks go when they die? Yeah, I can’t tell you that definitively, but I can tell you where both good and bad folks can store their online presence: Entrustet. This new service, which is currently in public beta and will launch officially on April 26, is like an online will — but instead of listing your jewels, golden bars and mattress cash, Entrustet lets you leave your Facebook profile, Gmail etc to designated “heirs.”

Entrustet was mentioned in a second Mashable post the next day in Mashable’s review of South Park:

When Stan deletes his profile out of frustration… well… let’s just say he probably should have opened an Entrustet account. Meanwhile, Kyle friends a FB loser, which leads to a steady stream of unfriending and a breakdown of sorts.

Entrustet was also featured on Thrillist today:

A free service just now in beta, En’ protects all of your “digital assets” postmortem by letting you designate “heirs” to inherit individual online accounts and files, allowing you to humiliate your family from beyond the grave by still being on MySpace. Browse through categories like Social and Email to find popular sites you may have an account with (feel free to add sites that aren’t listed), supply your usernames/passwords, and securely upload any offline docs you’d like to live on the site; once you’re ready, simply submit basic deets (e.g., email address, relation to you) for up to 10 inheritors per account.

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