Entrustet Featured in The Financial Times

Capital Entrepreneurs member company Entrustet was featured in the Financial Times in a story called How To Pass On Your Passwords. From the link:

“It is crazy that websites don’t have policies for this,” says Jesse Davis, founder of Entrustet, another US-based internet service for managing digital inheritance. “People are spending real money on these accounts. They are economically or sentimentally valuable. They are real assets and it’s a shame they are being overlooked.”

Entrustet is planning to launch full services at the end of this month and has already seen high levels of interest in its beta version. About 20 per cent of visitors to the site have signed up for an account.

According to Entrustet’s Mr Davis: “A lot of lawyers don’t know what to do with digital assets. When we started talking to estate planners about it, they looked at us like we had five heads.”

Entrustet Featured on Mashable and Thrillist

Capital Entrepreneurs member company Entrustet was featured on Mashable twice in the last two days and was featured on Thrillist today.  Mashable’s first article was featured in the Spark of Genius section and was called Plan What Happens to Your Online Accounts Post Morten with Entrustet.  From the post:

Quick Pitch: Free service helps you take stock of all your digital assets and assign an heir to access them when you pass away.

Genius Idea: Where do bad folks go when they die? Yeah, I can’t tell you that definitively, but I can tell you where both good and bad folks can store their online presence: Entrustet. This new service, which is currently in public beta and will launch officially on April 26, is like an online will — but instead of listing your jewels, golden bars and mattress cash, Entrustet lets you leave your Facebook profile, Gmail etc to designated “heirs.”

Entrustet was mentioned in a second Mashable post the next day in Mashable’s review of South Park:

When Stan deletes his profile out of frustration… well… let’s just say he probably should have opened an Entrustet account. Meanwhile, Kyle friends a FB loser, which leads to a steady stream of unfriending and a breakdown of sorts.

Entrustet was also featured on Thrillist today:

A free service just now in beta, En’ protects all of your “digital assets” postmortem by letting you designate “heirs” to inherit individual online accounts and files, allowing you to humiliate your family from beyond the grave by still being on MySpace. Browse through categories like Social and Email to find popular sites you may have an account with (feel free to add sites that aren’t listed), supply your usernames/passwords, and securely upload any offline docs you’d like to live on the site; once you’re ready, simply submit basic deets (e.g., email address, relation to you) for up to 10 inheritors per account.

Entrustet Featured on Gear Diary

Entrustet was featured on Gear Diary in an article entitled Entrustet: Caring For Your Digital Assets When You’re Gone.  The article provides an in-depth overview of Entrustet’s offering and talks about how people can protect their digital assets while they are still alive.

Enter Entrustet.com.  The company, which is set to launch its free internet based service in the middle of April, takes care of getting your friends or loved ones (or whomever else you decide) access to online content after you’ve died.

I recently had the opportunity to discuss exactly how the company operates with the firm’s two founders,  two University of Wisconsin undergrads, Jesse Davis (age 23) and Nathan Lustig (24).

If you’re what Entrustet calls a HiWi (High Internet Worth Individual), then you probably have a ton of data stored online.  But it takes only one e-mail account to be considered a HiWi.  Think about it.  One simple web based e-mail account contains copies of all the e-mails you sent/received as well as all of the information about your contacts.

Entrustet was created to protect your digital assets.  Any online content is an asset and files on your computer are considered assets as well.  You also have two types of digital assets.  Economical ones, such as domain registrations with sites like GoDaddy.com and sentimental ones such as your online family photo albums at sites like Flickr or Photo Bucket.

Entrustet Featured on CreditBloggers

Capital Entrepreneurs member Entrustet was featured on Credit Bloggers.  The article titled Who Gets your Bits? explores what happens to your digital assets when you pass away.  From the article:

Entrustet, which is still in the public beta phase, was started in November 2008 by two University of Wisconsin undergrads named Jesse Davis (age 23) and Nathan Lustig (24). Davis told me he got the idea for Entrustet while reading The World is Flat, by Thomas Friedman. In the book, Friedman writes about a US Marine named Justin Ellsworth who died in Iraq. His parents asked Yahoo! for access to their son’s e-mail account so they could keep his correspondence as a way to remember him, but Yahoo! said it was against policy to give out passwords of users — even deceased ones — to anyone other than the account holder.

Entrustet Featured on Geeksugar

Capital Entrepreneurs member company Entrustet was featured on Geeksugar and I Am Pop Culture today in posts about the necessity to protect your digital assets before you pass away. From the Geeksugar link:

We pretty much live out our lives online these days — with Flickr, Facebook, Twitter, blogs, and other social networking sites holding our photos and personal info — so it only makes sense to have a plan of what you’re going to do with all that data once you’re gone. If you can’t bear to put your social networking accounts on death row now, you can use Entrustet to create a sort of living will and testament for your digital life, and even appoint an account guardian to either take over your social networking accounts once you’ve passed on, or delete them altogether.