UpDown Technologies develops and markets a mobile wellness application for businesses and consumers. The application facilitates exercise/activity through a point-based incentives system supported by features of a social network. It learns from and interacts with users - building individualized workouts and allowing users to log their activity as they perform it. It also integrates with various wearable devices. UpDown begins beta testing in May with several local companies and will be launching the product for businesses in Q4 2015 and for consumers via app stores shortly after.