Parallel Kingdom Goes Carbon Neutral With Powered Green

Parallel Kingdom, the main game of Capital Entrepreneurs member company PerBlue, partnered with Capital Entrepreneurs member company Powered Green to make the entire virtual world of Parallel Kingdom carbon neutral. From their release:

PerBlue, the developer of Parallel Kingdom, has decided to celebrate the upcoming Earth Day by purchasing enough carbon offsets to power the virtual world’s game servers with renewable energy for a full year. Parallel Kingdom is a location-based game app for iPhone, iPod Touch, Android phones. It is free to download and play.

“The thought of having the entire virtual world of Parallel Kingdom powered by clean energy was a very cool concept to us,” said the CEO of PerBlue, Justin Beck. “Our company might not be big enough to save Earth, but at least we can save our own little world. I think that kind of thinking translates well to how each person can think about their impact on their own personal world.”

In addition to powering Parallel Kingdom’s virtual world with green energy, PerBlue is putting a portion of their revenue towards additional carbon offsets for 7 days starting on Earth Day. For every $3 spent by Parallel Kingdom players, 100 pounds of carbon offsets will be purchased by PerBlue. This will start on Earth Day, and will be effective until April 29th.

Justin Beck says, “We want to do something that allows our players to make their actions count as well. Parallel Kingdom has a great community of people that play, and we want them to feel that they can do something great for the world they live in while also enjoying the Parallel world they play in.”

The carbon offsets are to be purchased through Powered Green, a carbon offset provider based in Madison, WI. Powered Green’s renewable energy credits support the operations and project costs of renewable energy sources.

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