For marketers, social networks offer a goldmine of data about topics and brands. But thereâ€™s actually too much data to easily parse for most companies to get at the most valuable data. Thatâ€™s whyÂ IDG has built Social Scout, a new service powered byNetworked Insights.
The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learnÂ what people are saying about brands rather than just that theyâ€™re talking about them. â€œItâ€™s significant that theyâ€™ve [IDG] chosen an analytical listening tool over a monitoring tool,â€ says Dan Neely, CEO of Networked Insights.