Rather than having the ability to simply recognize signals from noise across social media, Networked Insights wants to assure that clients can identify the conversations and what each means. The company does this through its analytics platform SocialSense. The platform mines data from 300 million people, 17 million locations, and 1.5 billion conversations daily, according to Dan Neely, the company’s founder and chief executive officer.
The deeper integration with Twitter through an API enables Networked Insights to pull in more data. “We used to jokingly say we’re drinking through the Twitter straw,” he says. “Now we are drinking through the Twitter garden hose, and eventually we’ll drink through the Twitter fire hose.”