Capital Entrepreneurs member Entrustet was acquired by Switzerland basedÂ SecureSafe, the market leader in Digital Estate Planning and online data safes. Â Announcing the acquisition today, DSwiss CEO, Christian Schwarzer, said the acquisition also â€œshows our business partners, investors and other competitors that we plan to stay at the top of this market.â€
According to Schwarzer, since launching in 2008, Entrustet has built-up relationships with estate planning attorneys who integrate digital assets into clientsâ€™ estate plans throughout the US which will â€œprove invaluable to DSwiss as it strives to expand into the US market. Currently, the SecureSafe service has attracted many US customers who appreciate the benefits of Switzerlandâ€™s well-known privacy and data protection policies.â€
â€œThe Entrustet service allows people to quickly, easily and securely prepare the last wishes for their digital assets and is a complement to SecureSafeâ€™s existing data inheritance features. By consolidating the two companies, SecureSafe (formerly known as DataInherit) becomes the premier service for offering high security data storage both now and for the future,â€ Schwarzer said.
Entrustet, cofounded by Jesse Davis and Nathan Lustig, was a founding member of Capital Entrepreneurs back in May 2009 just after Davis and Lustig graduated from UW.Â The deal also received coverage from The Economist in an article called Deathless Data. Entrustet is the second CE company to be acquired out of the original founding companies. Â It shows that Madison is continuing to develop into a great place to start a startup.