This really is a slick service and it is free! This type of service is very important to domain name investors! With domain parking accounts, registrar accounts, affiliate accounts, Paypal, Escrow, Sedo, Afternic and many more! Entrustet has been featured on TechCrunch.com, Mashable.com, BBC, LifeHacker.com and many many more! Here is a link to press coverage and some video.

Don’t think people die that often with digital assets? Entrustet did an in-depth study using Facebook data and it’s users, along with several other stats and has put a number on how many US Facebook members will die this year. 385,968 people! See the study and data to back it up here.

                          

Apple (Nasdaq: AAPL) is the reference for application developers at the moment, as the App Store has reached critical mass. The natural inclination, then, is the subject of the iPhone – and by extension, the IPAD.

“The process of Apple’s approval to enter the App Store can be a mystery with little feedback from them, and they do not make any guarantees about the time that the application will sit in queue for review,” Andy Gilbertson, Vice President marketing PerBlue, a developer of mobile games, said TechNewsWorld.

“When we launched the latest version of the” Parallel Kingdom, which attempted to place long enough for Apple’s approval process, but ends up being a guessing game and guess wrong, “he said. “As a result, our version of Android hit the market about two weeks before the Apple version is approved.”

In a game like “Parallel Kingdom” – in real time, the persistent world game – two weeks is a lifetime.

“Many of our players, Apple has become very frustrated users of Android were getting such a huge advantage, and I’m sure that some players lost as a result,” Gilbertson concluded.

                          

San Francisco. New York. Chicago. These are the cities normally associated with startups and entrepreneurs. You may be surprised to learn, then, that Forbes magazine recently named Madison the seventh-most innovative city in the country. Local companies Alice and PerBlue are startups that are gaining significant national attention. The technology website TechCrunch recently declared Wisconsin the “Land of Beer, Cheese, and…Startups.”

On Friday, Capital Entrepreneurs – a group devised to help support startups in the Madison area – will host the first Forward Technology Conference at the UW Memorial Union.  It’s the culmination of the larger Forward Technology Festival, which began on Aug. 19 and runs through Aug. 28.

“It’s a way to link High Tech Happy Hour, Barcamp and other entrepreneurial events together,” says co-founder Matthew Younkle. “It’s a way to connect the dots between entrepreneurs to graphic designers to the technology folks at Barcamp.”

                          

About seven months ago, University of Wisconsin graduate students Steve Faulkner and Michael Major started GeoHuddle, a company that develops ground-source heat pumps, as part of a clean-technology competition.

“We felt that ground-source heat pumps stood out as a great technology that was proven, easy to implement and scalable,” says Faulkner, noting that their system targets new residential subdivisions in order to reduce household energy use by 60 to 70 percent and household carbon-dioxide emissions by 15 percent.

As part of the GeoHuddle mission, they want to overcome what they believe is the largest barrier keeping this sort of technology from the average suburban household—cost.

                          

Most people associate Wisconsin with cheese and beer, but you should think about adding startups to that list. Led by a tidal wave of mostly young entrepreneurs, Madison, Wisconsin is staking a claim as the startup capital of the Midwest. Madison was recently ranked as the 7th most innovative city in the country by Forbes magazine – just above perennial powerhouse Boston, MA.

Several key organizations are driving the growing startup community. Capital Entrepreneurs is a group of over 56 companies that meet on a regular basis to help founders network and develop connections. MERLIN Mentors provides free mentoring services to new startups. Applicants are assigned a team of experienced entrepreneurs who help founders navigate many of the challenges facing a new company. These groups, along with the University of Wisconsin, are fostering a great culture for new startups.

                          

Nathan Lustig, co-founder (along with Jesse Davis) of the Madison-based company Entrustet, notes that these ephemeral bits of data are in fact real assets. Some, like PayPal accounts or web pages, have monetary value. Others, like emails from family members and digital images, have “sentimental value. Many children of the born digital generation have never had their photo printed.”

Entrustet is part of a new and growing market of companies offering ways for people to manage these assets. Right now, dealing with your online life after death can be difficult, painful, or just plain spooky for your loved ones.

“In all this area of internet law is very underdeveloped,” said Nathan Dosch, an attorney focused on estate planning, tax and business law at Neider & Boucher, S.C. in Madison. “This is mostly due to one important aspect of things like email accounts, Facebook, etc. That aspect is that the user does not have a property rights in the account itself. Instead they have a license to access/use the account.”

                          

NOT so long ago, we had safes and locked filing cabinets filled with our wills, financial information and important documents locked away and the combination or keys entrusted to a member of the family to take care of in the event of our passing.

These days in the era of digitilisation, it’s not just physical vital documents we have to worry about. With the advent of the Internet and the new digital culture, many of us also have to think about our digital assets and legacy; what would happen to the countless e-mails, on-line profiles, uploaded pictures and websites that we have cultivated so carefully in life, after our death?

As discussed previously, a Facebook profile can be memorialised after our demise by a loved one or a friend, but for those of us who choose not to have a digital afterlife, this would mean that the profile in question would have to be deleted at our behest. But how can we be assured that this instruction will be carried out?

                          

Putting a price on Facebook Fan pages to monitor return on investments (ROIs) for campaigns takes more than reading a post or monitoring clicks. Networked Insights earlier this week released SocialSenseFB, an application that monitors the chatter from fans on a company’s page and how long they spend on the page.

Dan Neely, founder and chief executive officer at Networked Insights, a social media tech company, estimates about 7 million Fan pages on Facebook, from a variety of brands like Starbucks and Research In Motion (RIM). “You don’t need to read 100,000 posts weekly, but rather understand the trends and themes, so you know how to talk with your customers,” he says. “Understanding what’s valuable to them in Facebook, where they engage with you in real time, compared with blogs, where they talk about you, is very different.”

                          

One way to make a difficult situation easier on your loved ones is to use the services of a company like Entrustet that allows your executor to take control of your digital assets or, if you prefer, to delete them.

Nobody relishes the prospect of dealing with a matter like this. That said, dealing with it while you can is a small price for the ability to share important pieces of your life after you’re gone.

                          

“Apple’s approval process to get into the App Store can be a mysterious one with little feedback from them, and they make no guarantees about how long your app will sit in the queue waiting to get reviewed,” Andy Gilbertson, vice president of marketing at PerBlue, a mobile game developer, told TechNewsWorld.

“When we released the latest version of ‘Parallel Kingdom,’ we tried to allot enough time for Apple’s approval process, but it ends up being a guessing game and we guessed wrong,” he said. “As a result, our Android version hit the market nearly two weeks before the Apple version was approved.”

In a game like “Parallel Kingdom” — a real-time, persistent game world — two weeks is a lifetime.

“Many of our Apple players became very frustrated that Android users were getting such a huge head start, and I’m sure we lost some players as a result,” Gilbertson concluded.