Understory recently announced that they raised $7.5 million in a Series A round.
In addition, the company formerly known as Subsidence is moving its headquarters back to Madison, Wisconsin. Founded in 2012 and a graduate of the Gener8tor accelerator program, Understory is a tech startup that has developed a device that monitors information about the weather. Specifically, the solar powered technology is able to track humidity levels, temperature, rainfall, hail, and the speed and direction of the wind. Understory has gained a competitive advantage because their measurements are incredibly accurate, a product of collecting weather information from Earth’s surface as opposed to from the atmosphere.
The latest round of funding will allow Understory to build up to 250 new stations around the U.S. and hire additional employees to manage the growth. The company says it is moving its headquarters back to Madison for strategic reasons and also credits the move to the major growth in the Madison startup scene in recent years.
Understory has now raised $9.7 million to date. You can read more about Understory on Xconomy here.