2012 Recap: Murfie

Last year Murfie was a roller coaster. This year we’re an airplane. An airplane during takeoff.

We’ve got our engines roaring, our flaps and slats are deployed and we’re entering the climb phase. We expect a few bumps here and there during ascent (we’re a startup, afterall), but we’re happy to be finally off the ground.

Metaphors aside, Murfie has had a truly jam-packed 12 months. In the year 2012, we graduated from TechStars. We were selected to START, the new, invite-only sister event to the acclaimed f.ounders. (Matt and Preston also researched the differences between Irish and Wisconsin beer.) We closed a new round of funding that added Great Oaks Venture Capital to our list of terrific investors.

We launched our music streaming service. We also launched our partnership with Sonos. Meaning, you can now listen to your entire CD collection on your Sonos Wireless HiFi System at home!

We revamped the site offer and design more than once. (Move fast and fix things is our modus operandi.) We tripled our disc inventory from 100k to 300k. We managed to keep our customer satisfaction rating at a cheerful more or less 95%.

We even got some high-level shout outs from the likes of Yahoo! Shopping, Wisconsin Public Radio, CNET and CBS News.

Forward-looking plans include making the browsing experience for our customers screaming fast, stocking a much larger inventory of new albums, launching mobile apps and additional device partnerships and hitting the 1M mark in our disc bank.

I could keep going, but there’s only so much good news a person can take. ;)

Maybe next year we’ll reach cruising altitude?

Check out past Murfie news posts here.

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