Capital Entrepreneurs member company Hardin Design and Development creates custom iPhone apps for companies around the world.Â With clients such as Coleman Campers, Crock-Pot and Saleen Mustangs, Hardin Design and Development is one of the top names in iPhone development. Â Apple recently featured Hardin’s 29HD Network app in their newest iPhone commercial, available in Australia and Japan.Â The commercial will debut in the US market shortly.
Networked Insights founder and Capital Entrepreneurs member Dan Neely was featured in the Executive Q&A section of the Wisconsin State Journal.
Instead, Neely, 33, uses his math skills to devise computer programs. He heads Networked Insights, a company created in Madison in 2006. Networked Insights analyzes social media to find out what everyone is talking about.
What can it possibly matter what people are replying to blogs or what they are tweeting about on Twitter? All that information helps companies figure out how and where to market themselves, Neely says.
Help Bring Google Fiber to Madison
Google is launching an experiment to bring “ultra-high speed broadband” to a trial city in the United States.Â The Google Fiber trial network will allow people in the test city to experience Internet speeds of 1 gigabit per second or “more than 100 times faster than what most Americans have today” at “a competitive price.”Â Google intends to test this ultra-high speed Internet in a city with a population between 50,000 and 500,000.
With a population of just under 225,000, we believe Madison is a perfect fit as Google’s trial city.Â Madison has a strong research and technology base, augmented by the 40,000 strong University of Wisconsin student population.Â Madison is also home to a growing high tech entrepreneur community and is home to many young professionals, who along with college students, make up a large percentage of the demographic that loves to consume large amounts of bandwidth.Â Madison’s city government is also a strong supporter of helping bring Google Fiber to Madison.
Many have grown frustrated with Madison’s main high-speed Internet provider, Charter Communications because of frequent outages and poor customer service.Â Madison residents would benefit from the increased competition that Google Fiber would bring to the city.
How You Can Help
We have until March 26th to show Google that Madison is a great fit for their experiment.Â You can get involved by filling out the Google Fiber Nomination, becoming a fan of the Facebook page and following us on Twitter. When you fill out the nomination, be sure to mention Capital Entrepreneurs and link this webpage.
You can also get involved in Capital Entrepreneurs.Â Â Send us your logo and a link to your business and we will include it on this page as someone who supports bringing Google Fiber to Madison.Â Don’t have a business…No problem.Â Post a comment on this entry and include a short reason why you’d like Google Fiber in Madison and we will add you to this page.
Nathan Lustig & Alex Freylikhman
Nathan Lustig & Jesse Davis
Capital Entrepreneurs member company Entrustet was selected to speak on a Future 15 panel at South By Southwest Interactive in Austin, Texas on March 13th.Â Entrustet‘s founders will speak about the need to protect digital assets (any online account or any file on your computer) and how estate planning lawyers can help their clients incorporate digital assets into traditional estate planning documents.Â To read more about Entrustet’s panel at SXSW, check out the interactive schedule and select People Die, Profiles Don’t.
…Parallel Kingdom recently achieved a long time milestone. We now have over 100,000 PK user accounts. That’s a lot of PK’ers from all around the world.
Some other fun numbers:
1015 Cities have been founded in PK. There are 1,240,861 Flags, which represent about 425,000 kmÂ² of claimed territory across the world. That may sound like a lot, but it’s less than 1% of the Earth’s surface. That leaves 509,647,000 kmÂ² of spacious unclaimed territory – go claim some!
While digital channels and online interactions offer a plethora of data points, they don’t come with a set playbook for assigning value. Marketers have grown comfortable with formulas like gross ratings points and frequency, time-tested formulas for building brands in traditional media. Yet with social media, what’s a Facebook friend worth?
“The value of social media is it’s the richest data set that’s ever existed,” says Dan Neely, CEO of Networked Insights, a Wisconsin-based analytics company that uses social media to help clients make marketing decisions. “You can use this data for many things.”
The two sides of the social-media measurement debate are at the forefront as many marketers plan to ramp up their social-media budgets in 2010. According to an ExactTarget survey of 1,000 marketers, 70 percent said they plan to increase spending in social media, but less than 20 percent said they could effectively measure ROI.
Last week Capital Entrepreneurs member Networked Insights led a group of entrepreneurs at an Accelerate Madison event called Entrepreneurs vs. Economy. The presenters included Planet Propaganda founder John Besmer, StudyBlue CEO Becky Splitt, Networked Insights VP Brian Johnson and Netconcepts (now Covario) founder Stephan Spencer.
These entrepreneurial presentations are available for free online, so check them out to learn more about entrepreneurship from some great Madison companies.
…you will want to download a little game called Parallel Kingdom.Â P.K. is an MMORPG style game that uses Google Maps and the phone GPS to show your current position.Â The in game world is the real world.Â You move your character around the map fighting monsters and chopping down trees.Â All while exploring with your dog (I named mine Sayjak).Â You level, loot, and stab monsters.Â While it is not a graphically intensive game, it can really pull you in.Â Have a few extra minutes before a movie starts?Â Why not have P.K. locate your phone and see if there are any rare monsters hiding around the theater for you to kill?Â Oh, and did I mention itâ€™s free?
Rather than having the ability to simply recognize signals from noise across social media, Networked Insights wants to assure that clients can identify the conversations and what each means. The company does this through its analytics platform SocialSense. The platform mines data from 300 million people, 17 million locations, and 1.5 billion conversations daily, according to Dan Neely, the company’s founder and chief executive officer.
The deeper integration with Twitter through an API enables Networked Insights to pull in more data. “We used to jokingly say we’re drinking through the Twitter straw,” he says. “Now we are drinking through the Twitter garden hose, and eventually we’ll drink through the Twitter fire hose.”