Ionic Raises $8.5M in Funding

Ionic_Logo.svgIonic recently announced an $8.5 million round of funding.

The company, which is based in downtown Madison, is the creator of the popular software development kit (SDK) used to build mobile apps. Ionic has differentiated itself from similar software by integrating their SDK with HTML5 and the Angular JS Javascript framework. By using a web-based framework for the SDK, Ionic makes it very easy for developers to create mobile apps from web content. Additionally, a web-based framework opens the door for many more developers to create apps because they do not need to use complex languages like Swift or Objective C.

Since the company’s inception in 2011, over 2 million apps have been created using the Ionic framework. The current round of funding will be used to boost sales and continue building out commercial services that go along with the open-sourced SDK. You can read more about Ionic’s raise here.

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AkitaBox Raises $1.1M in Funding

akitabox-logoMadison based startup, AkitaBox, recently announced a $1.1 million round in seed funding.

The young company, which was founded in 2015, has developed a software that is used for managing buildings. More specifically, building operators use AkitaBox as a tool for optimizing operations and automating workflow. Previously, building operators had to spend an excess amount of time on tasks like manual data entry and building management. AkitaBox provides a solution that will ultimately allow managers to identify and prevent problems before they occur and save them time and money in the process.

AkitaBox already sells their software to national brands, such as UW Health and Aramark. They plan to use this round of funding to boost sales growth and further develop their product. You can read more about AkitaBox on Xconomy here.

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Startup Weekend Madison Returns April 22-24!

RGB-StartupWeekend_LogoGFEStartup Weekend returns to Madison April 22-24, 2016 for the fifth annual Startup Weekend Madison event!

Startup Weekend is a weekend long event where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and launch startups. To get a better idea about the event, check out a brief video trailer here.

More info and to register: REGISTER NOW

Startup Weekend is a true risk-free environment and a great opportunity for both new and seasoned entrepreneurs to gain valuable entrepreneurial experiences and put their unique skill sets to use, meet great people, and have fun. People of all different backgrounds and with all different skills are encouraged to participate.

Organizing partners for the event include Capital Entrepreneurs, Sector67, The Doyenne Group, UW-Madison, Edgewood College, and Madworks Coworking. The event is hosted by University Research Park.

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2016 Spring Tech Kickoff

CELOGOJoin us for Madison’s 4th Annual Spring Tech Kickoff on Wednesday, April 6 from 5-7pm!

Please register here if you’re planning to attend. It’s free.

Technology business, entrepreneurship, and startups in Madison have another great year ahead. To celebrate that and get in high gear for an eventful summer – Capital Entrepreneurs, Forward Festival, and Horizon Coworking invite our community and its supporters to the 4th Annual Spring Tech Kickoff!

This year’s gathering is in the brand new Galaxie building on East Washington Ave.

Once again a lot has happened since last year’s spring event, and with new energy, new employers, and new support and funding resources for entrepreneurs we foresee even more coming this year.

Come celebrate achievements and we’ll share a little about what’s new in an open informal event. Anyone is welcome, this is a place where folks who want to connect and participate can easily plug in and help move our community forward.

A variety of beverages and delicious snacks will be on hand.

Presented by: Capital Entrepreneurs, Forward Festival, and Horizon Coworking.

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Understory Raises $7.5M in Funding

Understory-logoUnderstory recently announced that they raised $7.5 million in a Series A round.

In addition, the company formerly known as Subsidence is moving its headquarters back to Madison, Wisconsin. Founded in 2012 and a graduate of the Gener8tor accelerator program, Understory is a tech startup that has developed a device that monitors information about the weather. Specifically, the solar powered technology is able to track humidity levels, temperature, rainfall, hail, and the speed and direction of the wind. Understory has gained a competitive advantage because their measurements are incredibly accurate, a product of collecting weather information from Earth’s surface as opposed to from the atmosphere.

The latest round of funding will allow Understory to build up to 250 new stations around the U.S. and hire additional employees to manage the growth. The company says it is moving its headquarters back to Madison for strategic reasons and also credits the move to the major growth in the Madison startup scene in recent years.

Understory has now raised $9.7 million to date. You can read more about Understory on Xconomy here.

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2016 Madison Startup Fair

Capital EntrepeneursThe Madison Startup Fair is back and will be bigger and better than ever! The 2016 Madison Startup Fair features successful startups from the Madison area. The goal of the 4th annual event is to enable startups to connect with potential intern and full time employees, as well as raise the awareness of Madison startups on the University of Wisconsin-Madison campus. This year, we’ve partnered with the Engineering Career Services (ECS) Career Fair, and the Startup Fair will be co-located with the Spring ECS Career Fair on the UW campus.

When: Wednesday, February 3, 2016 from 11am-5pm
Where: Gordon Dining & Event Center

This event is FREE for UW students and alumni to attend. Anyone interested in technology and entrepreneurship can talk one-on-one in an informal environment with startup founders and employees about their experiences. Find out more about the burgeoning Madison startup scene and the opportunities startups have to offer, including ways you can get involved by starting your own company or through internships and full-time positions with existing startups. Check out coverage from last year’s event here.

Startups attending include PerBlue, Flux Mopeds, Matrix Solutions, Ionic, Field59, Dock Technologies, Updown Technologies, AkitaBox, AltusCampus, Hardin Design & Development, gener8tor, Equity For Business, Strategic Partners Marketing, WeightUp Solutions, Emonix, Propeller Health, Exis, OpenHomes, HealthMyne, MobileIgniter, Export Abroad, Safe Cycle, SmartUQ, and more!

The event is organized by Capital Entrepreneurs in cooperation with on campus partners including Engineering Career Services, UW Law & Entrepreneurship Clinic, Advocacy Consortium for Entrepreneurs (ACE), UW Office of Corporate Relations, and University Research Park.

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2015 Recap: The Madison Startup Scene

CapitalEntrepeneurs_SourceIn 2015, Madison startups launched new products, expanded to new markets, and closed deals with major companies. Their products and services were used by millions of people around the world, and generated multi-million dollar revenue streams.

Madison startups continued to have an increasing impact on the local economy. In 2015 they created 215 full-time jobs, and now employ over 675 people full-time (and 165 part-time). Tech startups raised $66.5M in funding in 2015, with 15 companies raising $1M or more (an increase of 50% over the prior year). The largest of these deals include EatStreet ($15M), Healthfinch ($7.5M), Shoutlet ($5M), HealthMyne ($4.5M), Fetch Rewards ($4M), Catalyze ($4M), and Redox ($3.5M).

This is the third consecutive year that tech startups raised $40M or more, and this year saw an increasing number of local VC level activity from both established and new funds. This activity was complemented by a large percentage of imported capital that came from out-of-state investors. The connections formed by this imported capital help bridge the Madison startup scene with other startup hotbeds around the country, in particular San Francisco, New York, and Chicago. There were also a handful of acquisitions, including Shoutlet being acquired by SpredFast, and Quickstep Technologies being acquired by Pivotal.

Healthtech, foodtech, and gaming have shown potential as emerging industry segments. Following an increasing amount of attention last year, healthtech startups saw a lot of growth in 2015 and Madison has emerged as a leading healthtech hub. An increasing amount of foodtech startups are seeing success, and video game developers saw a lot of growth and are pushing towards critical mass.








Nearly 1,000 people attended Capital Entrepreneurs organized core events in 2015. Staple yearly events including the Madison Startup Fair, Spring Tech Kickoff, Startup Weekend, CE Open Social, and the Startup Showcase all returned and were bigger and better than ever.

The sixth annual Forward Festival was a resounding success, taking place in and around Madison on August 20-27. The 2015 Festival exceeded expectations with a record number of over 3,000 attendees. It was the most visible and wide-reaching Festival to date and featured 34 events that brought together a diverse set of organizations and people from across the city. We brought in new audiences with the Video Game Industry Meetup and Social Good Summit, and events drew notable national speakers as well as attendees from all over.

StartingBlock-Madison-rendering-1The StartingBlock Madison entrepreneurial hub continued to gain momentum and made progress towards becoming reality. The project received key city approvals, has surpassed 90% of its fundraising goal, and anticipates a 2016 groundbreaking. StartingBlock formed a number of partnerships with local collaborating partners, and is also forming new partnerships to link Madison’s entrepreneurship community to cities throughout the country.

One of the main goals of Capital Entrepreneurs is to be the “social fabric” that connects the Madison entrepreneurial community – both by welcoming new entrepreneurs, as well as keeping existing entrepreneurs and resources connected. We continued to expand this effort in 2015, including a curation of Madison Entrepreneurial Resources and by holding joint meetings with the Madison Area Chefs Network (MACN), the Doyenne Group, and 1 Million Cups.

To help showcase the variety of activity in the burgeoning Madison entrepreneurial ecosystem, some of the leading entrepreneurial organizations highlight their 2015 successes directly:

100state-logo100state has been excited to play a major role in Madison’s entrepreneurial ecosystem. We have grown to more than 240 members making us the largest co-working space in the state. In 2015 we announced our new Executive Director Gregory St. Fort, we opened our membership to brick and mortar small businesses, our 100arts program was recognized on the Madison Magazine M-List, and our partnerships with Field59, Madison365, and the The CapTimes have helped us to showcase the success Madison can have when a diverse community builds together.

doyenne-logo-2014In 2015 Doyenne Group received our 501c(3) status and began actively fundraising for our $400,000 Doyenne Evergreen Fund to invest in women-led companies across Wisconsin. We were accepted into WEDC’s Capital Catalyst program for the Evergreen Fund to receive matching funds. Our end of year participant totals include: 90 members comprised of entrepreneurs and ambassadors/mentors, 400 attendees at Doyenne hosted events, 130 individual Office Hours appointments, as well as many new collaborative relationships with community partners as we move into 2016. As we move into 2016, we are looking for corporate donations to help us continue to reach our fundraising goal of $250,000.

gener8tor-logoIn 2015, gener8tor was ranked the #14 accelerator in the United States by the Seed Accelerator Rankings Project. To date, gener8tor has completed 7 cohorts and invested in 38 companies. Cumulatively, those companies have raised over $65M in follow-on financing. Madison-based gener8tor investments in 2015 include: GrocerKey, AltusCampus and AkitaBox. In 2015, gener8tor also launched gBETA – a free, six-week, pre-seed accelerator for startups with a connection to any Wisconsin college or university. 9 companies graduated from gBETA in 2015, including Madison-based 23Vivi, Cheddah, Emonix, EnsoData, Exis, and WeightUp Solutions. The program will run three times in 2016 with cohorts in the spring, summer and fall. For 2016, gener8tor looks forward to the construction of their new home, StartingBlock.

madworks-logoMadworks Accelerator celebrated its one year anniversary this past June. Finishing its fifth class in December, Madworks Accelerator has graduated 46 companies that have raised almost $4 million in financing and have created over 60 jobs. Madworks Coworking continued to grow in 2015, increasing our total membership from 29 to 42 people. One member company, RaceCapture, raised over $64,000 on Kickstarter and another member, gameFI, went live with clients on three continents for their employee engagement platform. Madworks is also planning on expanding to the new @1403 building on the University of Wisconsin campus in 2016.

The Madison startup community has come a long way in the last 6 years since Capital Entrepreneurs formed. What started out as a small group of people who saw a lot of potential in Madison to become a great place for startups has now emerged into a full-fledged vibrant and growing entrepreneurial ecosystem. Over these years there has been an increasing amount of entrepreneurial activity as new events, resources, and companies formed, and existing ones saw growth and success.

A strong foundation has been built that has the potential to produce even more successes. This community has created meaningful economic and cultural impact as it has become more established, and this last year in particular has highlighted the continued trend of this consistent (and growing) impact.

Though many great things are happening in the Madison startup world, it’s still relatively small and fragile. It’s up to each of us to play a continued role in helping strengthen the ecosystem and community. We have a huge opportunity in front of us, but it comes with a big responsibility in which everyone needs to play a part. By working together, we can continue to build even more successful companies and an even more vibrant, accessible, and inclusive startup ecosystem. We can make Madison a truly great place for startups and innovation. Cheers to 2016!

Be sure to also check out individual company recaps for 2015 here, as well as past startup scene recaps from 2014, 2013, 2012, 2011, and 2010.

IMG_5271_smallThe annual CE Madison Startup Scene Recap post is compiled by Forrest Woolworth. Forrest is COO of the mobile gaming startup PerBlue and co-founder of Capital Entrepreneurs.

* Employment data is sourced from a voluntary self reporting survey of CE startup companies, with 57 companies reporting. Because of the voluntary nature, these employment numbers are likely conservative representations of the actual employment impact of all startups. Funding amounts listed are also based on the CE survey data, in combination with other public sources. For the sake of better representing a clear cohort, aggregate funding reported for “tech startups” here does not include biotech/lifescience companies.

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2015 Recap: PerBlue

perblueThe year of 2015 was an action-packed year for PerBlue. Our team was heads down working on some exciting things, culminating in the launch of our newest game DragonSoul. We also continued to build out our team and were joined by a number of great people.

We started the year with the addition of our new Chief Product Officer, Matt Ricchetti. We also added some very talented people to nearly every area of our team throughout the year, including developers, UI, marketing, and support. We were joined by people both from the Madison area as well as many that relocated from all across the country. Welcome!

These new teammates joined our amazing veteran team members to form the most well-rounded and talented team we’ve ever had (and we’re still looking for a few more people to join us!). We were also honored to be named one of the Best Places to Work by Madison Magazine, which is great recognition of our continual focus on making sure our employees can flourish.

The Madison startup community continued to grow, and we are always proud to play a leadership role in helping make it even more vibrant. We’re happy to be part of the startup community, and are looking forward to joining as an anchor tenant of the StartingBlock Madison entrepreneurial hub next year.

We’re also helping bring together the burgeoning Madison game developer community, and have partnered with other local game studios to launch the Madison Game Alliance. The goal is to unite the existing diverse Madison game development community of studios, indies, and educators to form a more cohesive “scene” and raise Madison’s profile as a game development hub.

On the product front, after months of research, production, development, and a successful Beta, we launched our latest game worldwide in September. DragonSoul is a wildly outrageous mobile role-playing game (RPG) where players take on dragons and monsters as they battle their way through an epic story campaign freeing heroes along the way.

DragonSoul received features from both Google and Apple, and has been the most successful product launch we’ve had as a company. We also ran our first ever national TV ad campaign with commercials airing on major TV stations across the country – keep an eye out for them!

We’re proud of the team and games we’ve built, and are excited for what the future holds for us. Cheers to 2016!

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2015 Recap: Ionic

Ionic_Logo.svg2015 was a huge year for the Ionic team in Madison, as we continue to build Ionic into the most popular way web developers and designers transition from building websites and blogs, to building powerful mobile apps and mobile websites.

In March we closed a $2.6M round lead by Lightbank and Founder Collective, bringing our total to $3.7M, to build out our fast growing mobile development toolkit and mobile backend services. We kindled partnerships with IBM, Microsoft, and Google, changed our name from Drifty to "Ionic", expanded our office, grew the team, and launched a number of new products.

In 2015, Ionic developers created over 1.3 million mobile apps, a 300% increase from 2014, with some notable ones being the New York City MTA Bus Time app, Adobe Social,, Meerkat Movies, and Predictabl (official sports prediction game of football clubs like Real Madrid and Chelsea). Several more apps and mobile websites are in the works across the Fortune 100 and major retail brands around the world.

The Ionic developer community grew like crazy in 2015, with over 120 community-run meetup groups popping up across the globe. Every month Ionic developer tools are installed over 320,000 times, with 5000+ new apps created every single day.

We're proud that developers tell us Ionic put Madison on the map for open source and mobile development, and we're looking forward to growing our Madison presence as we expand and open our first SF office in 2016.

As we continue to grow in 2016, we're excited to be working with some great Madison-based development shops like Bendyworks and Mobile Igniter that now specialze in building Ionic apps. We're always looking for more great partners, so please get in touch if you're interested in joining the Ionic ecosystem.

From all of us at Ionic, thanks for supporting us through the years, and if you're looking to build a great mobile app or mobile website, or you're a web developer/designer looking to get into mobile, we hope you give Ionic a try! Also, we're hiring for a number of positions, so get in touch!

Check out the Full 2015 Recap on our blog.

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2015 Recap: Redox

redox-logoWe at Redox wanted to write a quick note to say thanks, and express our gratitude for the inspiration you give us on a daily basis. A year ago, we had zero customers, a shell of a website, and were packing our car to move to Baltimore. We didn’t have developer accounts, installing customers, a gallery, or project plans. We had around six followers on social media, a couple blog posts outlining our dreams, and a handful of people who kind of knew what we were setting out to do.

It’s amazing to look back on these twelve months. From Baltimore we bounced to Houston with TMC|X, then to Salt Lake City with Healthbox, and eventually came home to Madison and have partnered with great health systems and met amazing startups along the way. We now have hundreds of people developing on top of the platform that we’ve built. We have 12 employees and are continuing to grow the most badass team I’ve ever been a part of. Most importantly, we get to spend our days working with amazingly talented people across the country who share our vision for improving healthcare. These are our customers.

You’re creating the software that will cut into the inefficiencies we face every time we become a patient. In St. Louis, clinics powered by StatPayMD are improving cost transparency by predicting out of pocket expenses. And in New Jersey, complex cesarean deliveries are safer for mothers because Gauss Surgical is accurately measuring blood loss in the operating room. These are just a few of the amazing innovations we get to touch on a daily basis.

We see 2015 as the year we got the engine started; Redox is actually being used to improve interoperability in healthcare. This year, we shift from simply solving a problem to changing an industry. Redox has never been about point-to-point connections. Each go-live adds to a network that can interoperate freely making it possible to plug in once and scale. We’ve started that engine. The next step is getting this vessel moving. Check back next year to see how that happened. It’s a story we’re working on writing.

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2015 Recap: Hardin Design and Development

hardin-logoWith 2016 on the horizon and plenty to look forward to, the staff at Hardin Design & Development wanted to take a moment to reflect on a year of exciting new projects and fun, rewarding accomplishments.

2015 has been the most successful year in company history, and we attribute much of that to the impressive caliber of our staff, to which we’ve added some outstanding business and development talent. Our team is a key element to what makes Hardin Design & Development such a dynamic place to work, and without their superior dedication, teamwork, and tenacity, we wouldn’t be the company we are today.

As members of the technology and startup community, we are always seeking out avenues to increase the public’s awareness of the tech scene and to help other Madison startups. It’s been enriching to continue building bridges with local business representatives at many of the expos and events held around the city. There have also been many opportunities to really connect with the young minds of Madison through office tours and interviews and high school career fairs. Our most interesting platform for tech representation came in the form of the Redbull Soapbox Derby, where a team of our developers rocked out in Cincinnati, OH with a Futurama inspired design and now an epic story under their belts.

Our developers have been working hard on a wide variety of interesting projects this year. Some of the major projects include an online LSAT practice portal as well an iPhone application focused on real estate sales. Our diverse clientele allowed for many domestic and international adventures, and we can’t wait to see where we end up next. We’re looking forward to all the fun projects we have in the works!

As we look forward to the new year, Hardin Design and Development is enthusiastic to continue our passion for creating awesome mobile and web applications. If next year is anything like this year, it will mean mastering new technologies, growing our development team, enhancing our workflows and reinforcing our established partnerships while creating new ones.

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StartingBlock: Second Gear Event

sbm-second-gear-header-jan2016Capital Entrepreneurs is partnering with StartingBlock for an event on the evening of Thursday, January 28th. The event features guest speaker Robbie Bach (former Chief Xbox Officer at Microsoft), followed by a joint Capital Entrepreneurs Open Social at 7:30PM. The event is free and open to the public.

Please RSVP here:

Full Event Details: StartingBlock is excited to announce its entrepreneurial conference series, StartingBlock: Second Gear. This inaugural event will feature keynote speaker, Robbie Bach, former Chief Xbox Officer at Microsoft, and will be produced by Madison Startup Grind. Following Bach’s presentation, Capital Entrepreneurs, VR Meetup and the Madison Game Alliance will each hold their monthly meetup. The event will start at 6 pm on January 28th at Central Library and the event is free.

The free evening program features our keynote speaker, Robbie Bach former President of Entertainment and Devices Division, Microsoft & author of Xbox Revisited: A Game Plan for Corporate and Civic Renewal. Bach led the division that was responsible for Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and Microsoft TV. He was the Chief Marketing Officer for Microsoft Office when it grew from 20% to 80% market share during his tenure.

Following the interview at approximately 7:30pm, three co-located monthly meetup groups will hold gatherings: Capital Entrepreneurs, VR Meetup, and the Madison Game Alliance.

  • Capital Entrepreneurs is a group dedicated to creating new connections and a community around the amazing startups in and around Madison.
  • Madison VR is a meetup group comprised of game developers, artists, students, and other members from the community that are interested in the future of virtual reality.
  • Madison Game Alliance is a network of video game industry enthusiasts set on growing the greater Madison region.

The event is free but RSVP is required:

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2015 Recap: Networked Insights

ni-logo-cyan@2x12015 proved to be a year of great developments for Networked Insights. Marketers are challenged like never before by a complex marketing environment where ad formats and content channels are multiplying and consumers are in control of which messages break through. Networked Insights is helping top consumer-facing brands like Under Armour and American Family Insurance connect to their audiences.

This year, Networked Insights introduced Hi-Def Audiences™, built upon a new partnership with Twitter. Brands with access to Hi-Def Audiences can build upon basic demographic profiling to understand their opportunity audience along more than 15,000 dimensions including everything from psychographics, to interests, affinities, to brand preferences. The partnership with Twitter, announced at the 2015 Flight Developer and Data Conference, opens new and expanded audience segmentation, insights, measurement and targeting to Twitter advertisers. Twitter selected Networked Insights as a launch partner to integrate our Kairos platform on their newest data innovation, the Audience API.

Another major partnership announced in 2015 put Kairos into the hands of more than 25,000 employees at the world’s largest media management firm, GroupM. The exclusive partnership represents one of the largest-ever marketing SaaS implementations and will give GroupM the capability to adaptively plan and continuously optimize client campaigns using real time data from the social web.

This announcement has been years in the making, beginning with a vision years ago by Networked Insights’ CEO, Dan Neely to use consumer data from social media sources to inform marketing investments across a wide variety of media platforms – not just social. In 2015, the technology caught up with that vision. We enhanced our platform with features that speed up Kairos’ ability to analyze data in real-time through a combination of machine learning, computational linguistics, and Boolean logic. These analyses now create a massive set of meta-data organized around audience segments that generate rich media planning insights for both online and offline advertising.

But, knowing what’s important to consumers is only half the equation. So, in 2015, Networked Insights launched Pinpoint, to help brands understand WHY social trends are happening. The technology is integrated throughout Kairos to help brands understand what’s important to their opportunity audience and why it’s important while there’s still time to act. We announced the new Pinpoint technology and demonstrated how it works in a webinar, which was the first in our new series of webinars, all of which are available for on-demand viewing on our website.

On the corporate front, the company moved into new office spaces in Madison, Chicago, and New York. The company also has colleagues located in San Francisco, Minneapolis, and North Carolina as well.

To learn more, visit or follow @netinsights.

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2015 Recap: Updown Technologies

updown-logoIn 2015, Updown launched as a company and released its first product – the Updown Fitness App – on the web and on both the Apple and Google Play stores. Our team of four working out of an apartment off State Street has come a long way in the last 12 months.

We spent the first half of the year doing market research and developing the app and then started beta testing in the summer. The app, which functions as a personal trainer that customizes workouts and helps users reach their fitness goals, launched on the Google Play store in November and the Apple store in December. In just a short couple of months, we’ve managed to reach 3,000 users, and the rate of new user signups is increasing quickly as we gain traction and generate press. The initial feedback has been great, as the app maintains a 4.7 rating on the Google Play store.

2016 is all about continued development and growth for us. We are working hard on expanding the social functionality of the app, and we’re also developing a rewards system that will allow our loyal users to cash in for working out. Integration with wearables devices is also in the works. We’ve kicked off 2016 by raising $100k which will allow us to expand marketing and to grow our team, and we’ll be looking to complete a Series A funding round later this summer.

We look forward to exponential growth and a continued role in Madison’s growing entrepreneurial climate in 2016!

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2015 Recap: Ten Forward Consulting

ten-forward-consulting-logoAs 2015 comes to a close, we reflect on another successful year over here at Ten Forward Consulting. Startup companies, long-time clients, innovative product development, and new hires have kept us quite busy – and we wouldn’t have it any other way.

Ten Forward committed to our long-standing partnership with Mobile Doorman when Brian Samson, founder of Ten Forward, accepted a position as CTO and helped the Chicago-based tech startup secure its first round of funding, hire technical staff, and meet key technical milestones.

We’ve always felt connected with entrepreneurs and start-ups, and have been fortunate enough to partner with several this past year. Habit Catalyst is a compliance tracker and reminder application, which is designed for trainers to help their clients develop healthy habits. Built by Ten Forward and based here in Madison, this app is expected to launch publicly in early 2016. In addition, we’ve developed new mobile applications for Fanbread, a YouTube personality outreach tool, and Looper, a new way to connect golfers and caddies which is scheduled to launch in Spring 2016.

As busy as clients keep us, we try to spend any additional development time working on internal products. After some frustrations with client-facing CMS tools like WordPress we decided to work on a simple solution for small businesses to request content updates so they don’t need to learn yet another system. We have used this platform, called “CRS” internally, with several clients and look forward to expanding features in the coming year.

None of this work can happen without a lot of help. In the past year, Ten Forward has made some very important hires. Mark Norman, with over 10 years of development experience, has worked on a number of projects with Ten Forward as a contractor. In 2015, we made it official, and Mark was brought on as a senior developer and our first equity partner. We hired developers out of Epic, Omaha Code School, and interns from Madison’s YWeb Career Academy. Ten Forward nearly doubled in size from five employees in January to nine in December.

2015 has been a great year for the growth and sustainability of our young company, and we look forward to continuing that trend as we move forward in our mission to create the best software for our clients.

Have a great New Year!
Your friends at Ten Forward Consulting

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